Pay Per Click (PPC) : 

What is pay per click (PPC) 

Pay per click or PPC is an online advertising model, where advertisers pay for each click on the advertisement posted. There are different sorts of PPC promotions, and these advertisements show up when individuals search on search engines. these promotions appear regardless of pc or cell phone being used. 

Google Ad words:

Google Ad words or Google ads is the most familiar form of PPC network where it allows advertisers to bid on keywords to get their ads posted.

Google is a vast platform connected with its own networks like youtube, Gmail, hangouts, etc.. it uses these data to help you find out the perfect target audience. 

Google Ad words allows advertisers to post their ads on search engines, youtube and its other platforms,

The main aim of PPC is to pay only for the clicks. 

How pays per snap work? 

The promotions posted on the web rely upon many key components, just by paying more than your competitors won’t enable you to get your advertisements on top of the search results. PPC platforms like Google Ad words hold the option of the auction, where advertisers can deal with the cost and get their advertisements approved. 

Does  Pay Per Click  proves successful for Businesses: 

Let’s Talk Facts, 

1. According to social media today, moreover 7 million advertisers invested around 10.1 billion dollars in PPC during the year 2017

2.The top 3 paid advertising spots get 46% clicks on the page. This clearly shows, if you succeed in converting the clicks  you are going to have a great time as an online business owner

3. Every ad spent $1 on google ad words, the business makes a profit of $2.
4. New Media Campaigns reports that paid search results gain 1.5 times as many conversions from click-throughs as organic search results.

5. PPC ads can put you on the first page for a given search term within a day (New Media Campaigns).

Facts show that PPC is a real advantage to startups and new businesses when search results are   with strong and already established brands

Actualities demonstrate that PPC is a genuine advantage to new companies and startups when search results a are filled with solid and built up brands 

Advantages of Pay Per Click : 

1.PPC Increases traffic : 

It is a stunning idea of having an online business, however, imagine a scenario in which your Target group audience have missed out on your amazing product or services as they don’t know about your Brand. 

PPC promotions can help you at this circumstance, a PPC campaign could enable your brand to be viewed and perceived as it would land on the first page of the internet searcher results. 

2.PPC expands SALES : 

Apart from landing on the first page, it additionally encourages you to get potential customers and leads. Here are the means by which it works, when an individual has settled on a choice to purchase he/she looks into and when they discover your Brands product or services, they are bound to purchase it. 

If your products or services succeed in fulfilling their needs, its more probable they will be returning over and over . they transform into faithful followers and some may even refer to their colleagues, friends and loved ones. 

3.PPC lets you modify campaigns : 

At the point when there is a PPC promotion running and you discover its failure to meet expectations, PPC platforms like Google Ad words give a total opportunity to alter your campaign by pausing it or even totally stopping it. 

The insights provided by Google Ad Words or other PPC platforms help to analyze the performance of PPC campaigns.

4. Cost-effective : 

PPC or Pay Per Click as the name proposes, you are going to pay just for the clicks on your promotions. This ends up being an incredible preferred Advertising strategy for businesses. 

Businesses no need to pay for Impressions, The budget is carefully utilized for clicks which may turn to be potential customer or client.

5.PPC can build brand awareness with re marketing : 

The magnificence of PPC is that you can re market your brand to individuals who have demonstrated a type of enthusiasm for your product or services. 

This sort of re targeting promotions is to a great extent used by E-commerce platforms like Amazon, eBay, etc. 

6. Google or Search engine algorithm changes are ineffective : 

It’s typical that search engines make changes in their algorithms to improve the user experience and this kind of changes may influence your business positioning on search engines which can negatively affect your business. 

PPC platforms don’t consider the algorithm changes, your site stays on the first page of search results. the position stays as long as the campaign runs 

How VARAHA IT SERVICES create a PPC campaign for your business : 

VARAHA IT SERVICES is a  complete digital marketing agency, it is also an SEM agency or Google Ad words Agency that helps small businesses to rank on the first page with the help of PAY PER CLICK (PPC) model.

VARAHA IT SERVICESdon’t promise results, instead, we deliver it. VARAHA IT SERVICES  have the finest group of skilled professionals who have achieved milestones in the industry. We have team members who can help your business by analyzing the competition and creating a campaign that would end up on the top of search results.

Your business is just a Ad campaign away from ranking on top of search queries..